To Jock or Not to Jock

Each week seems to be getting busier and busier, which means I have plenty to do. Last weeks duties consisted of odds and ends office duties, put together more of our Dad’s Days promotion boxes, and I finished mailing out all of the trade request letters. I also busied myself with preparation for the auction that is in the end of July.
Our “Night at the Ballpark” promotions event is coming up on June 15th. I edited the letter to our sponsors and prepared those for our salesmen to sign. I was able to make up new Sunrise Reporter ad for a client this week and will be printed for several weeks. I helped with the Sunrise Reporter Community announcements and Radio Reminders, updated the obituaries online, and helped fill out the dog-gone reports.
With Father’s Day coming up we have started to run promotions on our station, the Sunrise Reporter, and with our Dad’s give-a-way boxes. I had the privilege of being part of the new Dad’s Day promo commercial. My part consisted of saying “He’s My Hero.” Because of the need for different voices to be heard on the radio, I will more than likely be used for other commercials.
The lady that I work with the most is leaving on maternity leave mid-July and will be back after the first week of August. One thing she does at the station is her jock talk on KYFM 100.1 FM The Bright Star. The staff here are wanting me to take that over while she is gone. Last week, I started learning how to record jock talk and how you work the system. But needless to say I am still unsure whether I would be able to do it and do it well. The question is whether “to Jock or not to Jock?”
So far I have been learning more about promotions in radio. Really when you think about what it takes to keep a radio station running, much of it is promotion. You have to continually come up with new ways to get the people to listen to your stations.

Total Hours: 26.5